Surf Culture takes a fresh look at the themes that unite art, surfing, and pop culture, from 1900 to now. With hundreds of color photos and six lively essays, the book offers new insights about the relationship between Pacific Rim culture and postwar technology, fine art and kitsch, myth-making and social commentary, personal expression and mass marketing.

Many of the works of art in Surf Culture were made by artists who identify themselves primarily as surfers; others were made by artists who surf. As surfers, artists, or surfer-artists, they are united by the idea that rules are made to be broken. Their achievements demonstrate the way ideas have traveled from surfing to art and back again-from works of art made of surfboard materials to surf logos and ads that incorporate the techniques and talents of contemporary artists.

279 color illustrations